Privacy policy

Last Updated: July 3, 2026

Beautifier Ltd operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). Beautifier Ltd, doing business as Polina Perri, operates on the Shopify platform, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read and understand the principles of collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

By "personal information," we mean data that identifies, relates to, describes, or can be reasonably associated with you or another individual. Personal information does not include data that has been collected anonymously, aggregated, or de-identified so that it can no longer identify or be associated with you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you reside, and as required or permitted by applicable law:

  • Contact Details: including your name, billing address, shipping address, phone number, and email address.
  • Financial Information: including credit, debit, or other payment card numbers, financial account details, transaction history, payment method, payment confirmation, and other secure payment data.
  • Account Information: including your username, password, security questions, shopping preferences, and account settings.
  • Transaction Information: including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
  • Communications with Us: including information you include in messages, such as when sending requests to customer service or technical specifications for design.
  • Device Information: including data about your device, browser type, network connection, IP address, operating system, and other unique online identifiers.
  • Site Usage Information: including data about your interaction with the Services, such as how, when, and for how long you stay and navigate on our website.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: such as when you create an account, place an order as a guest, submit order details, communicate with us, or otherwise provide us with your personal data;
  • Automatically through the Services: such as from your device when you use our products, visit our website, or interact with our emails, through the use of cookies, pixels, and similar tracking technologies;
  • From our service providers: such as when we engage third parties to provide certain technologies, payment processing, or analytics, and they process your personal information on our behalf;
  • From our business and marketing partners: including advertising networks and analytics service providers.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following business and commercial purposes:

  • Providing, Customizing, and Improving the Services: We use your personal information to fulfill our contract with you, process payments, fulfill and deliver orders, save items in your cart, send order notifications, manage your account, facilitate returns/exchanges, publish reviews, and create a personalized shopping experience.
  • Marketing and Advertising: We use your data for marketing and promotional purposes, such as sending updates by email, text message, or postal mail, and showing you targeted online advertising on third-party sites based on your activities in our store.
  • Security and Fraud Prevention: We use your information for account authentication, protecting the checkout process, detecting and investigating potentially fraudulent, illegal, or malicious activities, and protecting our services. You are responsible for keeping your credentials safe. We strongly recommend not sharing your login and password with third parties.
  • Customer Support and Communication: We use your data to respond to your inquiries, provide customer support, and maintain an effective business relationship with you.
  • Legal Reasons and Compliance: We use personal information to comply with applicable law, respond to lawful legal requests (such as subpoenas or government demands), protect our legal rights, and investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business and commercial purposes in accordance with this Privacy Policy. These circumstances include:

  • With Shopify and Service Providers: third parties who perform services on our behalf, including IT infrastructure management, secure payment processing, data analytics, customer support, cloud storage, and global order fulfillment and delivery.
  • With Marketing Partners: to provide personalized advertising services. For example, we use Shopify to support targeted advertising on third-party services based on your online activities. Our partners use your information in accordance with their own privacy notices. You may have the right to opt out of this data sharing (see the "US Consumer Privacy Rights and Choices" section below).
  • At Your Direct Request/Consent: such as when you direct us to ship products via specific carriers or interact with social media widgets and login integrations.
  • Corporate Transactions: In connection with a merger, asset sale, or business restructuring, as well as to protect the safety and rights of our users and services.

Shopify Relationship

Our Services are hosted on the Shopify platform. Shopify collects and processes personal information about your access to and use of the Services to power and improve our online store. The information you submit is transmitted to Shopify and may be transferred to third parties located in other countries (including the United States). To help protect, develop, and improve our business, we use certain advanced Shopify features that integrate data about your interactions with our store, other merchants, and the Shopify platform itself. In these circumstances, Shopify acts as an independent controller for this specific data processing. To learn more, please visit the Shopify Consumer Privacy Policy.

US Consumer Privacy Rights and Choices

Depending on the US state in which you reside (including California, Virginia, Colorado, Connecticut, Utah, and others), you may have specific rights regarding your personal information under local state privacy laws. These rights are subject to certain legal exceptions:

  • Right to Know and Access: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, and the commercial purpose for collecting it.
  • Right to Delete: You have the right to request that we delete the personal information we maintain about you.
  • Right to Correct: You have the right to request that we correct inaccurate personal data that we maintain about you.
  • Right to Data Portability: You have the right to receive a portable, readily usable copy of the personal information we have about you.
  • Right to Opt-Out of Sale or Sharing for Targeted Advertising: Under the laws of some states, our use of third-party cookies for targeted advertising may be considered a "sale" or "sharing" of data. You have the right to opt out of this processing.
    • To exercise your right to opt out of targeted advertising, you can click our store's opt-out link or browse our site with the Global Privacy Control (GPC) signal enabled. We automatically process GPC signals at the browser and device level. To learn more, visit the official Global Privacy Control website.
  • Right to Non-Discrimination: We will not discriminate against you or limit your rights in any way for exercising your privacy rights.

To exercise any of these rights, please submit a request to care@polinaperri.com with the subject line "US Privacy Rights Request" and include your state of residence. We may need to verify your identity before processing your request.

International Data Transfers

Please note that we store, process, and transfer your personal information outside of your country of residence, including transfers to the United States, Canada, and the United Kingdom, where data protection laws may differ from those in your jurisdiction. By using our Services, you acknowledge and agree to these international transfers.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information, you can contact us at the details below to request its deletion.

Security and Data Retention

Please note that no security measures are perfect or completely impenetrable, and we cannot guarantee one hundred percent security. Any information you send us may be unsecured during transit; we recommend avoiding unsecured channels for transmitting sensitive data.

We retain your personal information only as long as necessary to maintain your account, fulfill orders, comply with global legal and financial obligations, resolve disputes, or enforce our agreements.

Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect operational, legal, or regulatory changes. We will post the revised version on this page and update the "Last Updated" date at the top of the text.

Contact Us

If you have questions about our privacy practices, this Privacy Policy, or if you would like to exercise your rights, please contact us:

  • Email: care@polinaperri.com
  • Website: polinaperri.com
  • Mailing Address: Beautifier Ltd, 12 London Road, Morden, Surrey SM4 5BQ, United Kingdom